- the BRAND
Milli Agency partenered with this internationally distributed craft-bitters company to come up with a social campaign that went beyond just influencers, but positioned Scrappy's as a iconic hub for the bartending community.
the CHALLENGE -
Locally sourced and internationally distributed – Scrappy’s Bitters was in a unique position to sprint ahead of the competition in the stagnant and niche market of craft bitters. As one of the few post-prohibition bitters brands, they already had a strong cult following of bartenders and mixologists.
They called on Milli to push them to the next level.
- our SOLUTION
That’s where Bar None was born - a brand advocacy program in a Human’s of New York style interview highlighting cocktail influencers both professional and amateur around the world.
the RESULT -
The result? Over a course of three years we were able to bring them from 10K followers on Instagram to the most followed bitters brand (by a long-shot) with 70K followers and not to mention the most engaged audience across all social channels by a thick margin.