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INFLUENCER + CONTENT STRATEGY

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SCRAPPY'S BITTERS

SOCIAL MEDIA STRATEGY & INFLUENCER

CAMPAIGNS

Milli Agency partnered with this internationally

distributed craft-bitters company to come up with a

social campaign that went beyond just influencers,

but positioned Scrappy’s as a iconic hub for the

bartending community.

 

PROBLEM

Locally sourced and internationally distributed – Scrappy’s Bitters was in a unique position to sprint ahead of the competition in the stagnant and niche market of craft bitters. As one of the few post-prohibition bitters brands, they already had a strong cult following of bartenders and mixologists. They called on Milli to push them to the next level.

SOLUTION


That’s where Bar None was born - a brand advocacy program in a Human’s of New York style interview highlighting cocktail influencers both professional and amateur around the world.

 

RESULTS

The result? Over a course of three years we were able to bring them from 10K followers on Instagram to the most followed bitters brand (by a long-shot) with 70K followers and not to mention the most engaged audience across all social channels by a thick margin.