No matter what you do or who you are, those colorful little window boxes have likely become ubiquitous with your use of technology in some way. From Clippy to CoPilot, Microsoft's impact digital interactions - and even beyond if you're a Surface or a Zune owner (yes, we said Zune and yes we have one). But what they're not known for? Engaging, social-first content. No, Linkedin doesn't count here. Over the last few years, we've worked across their global brand, advertising, and marketing teams to develop and produce a range of assets that have helped move them toward a more social-first brand. This includes a design-forward storytelling series, a comedy web show about AI (yes you read that right), and social media playbook strategy for distribution across their 4,000+ owned social media profiles. Lets double click.
Lots of talk these days around AI, its applications, and its long term impacts. We’re down for the discourse. But like any tool or tech, we tend to be more interested in the way we use them as people versus their inherent power. And sometimes, it isn’t that deep. That’s why we teamed up with Microsoft to produce an episodic short series showcasing real people getting help from Bing AI with their day-to-day challenges. Whether it’s planning a party or setting up a workout regimen, AI can make things a little quicker and easier.
Working closely with the Microsoft Brand and Advertising teams, we cooked up a comedic, unscripted web series featuring real people using Bing AI for regular shmegular activities. Everything from tee-ing up a quick bedtime story to creating a customized cupcake recipe, we showed how AI could be used in every day life minus the existential dread. The result? Over 5MM views across the series on Microsoft's YouTube shorts channel including the most viewed video of all.
Watch the trailer here and full series on the Microsoft YouTube Shorts channel
Microsoft’s global headquarters in Redmond, WA houses more than just offices and meeting rooms - of course, one of the biggest brands and most innovative companies of our era has a few interesting nooks and crannies.
In fact, there’s a lot. And we were tasked to develop a social-first approach to showcasing some of these spaces to the world.
Taking cues from the Architectural Digest approach to telling stories through space, design, and detail – we added a bit more of a narrative and storytelling spin to create Microsoft Innovation Tours – a web series that immerses viewers into the unique and fascinating worlds of some of Microsoft’s most cutting edge spaces including their cybercrime center, inclusive tech lab, and their audio lab for testing hardware which happens to be one of the quietest rooms in the world.
Watch all three on Microsoft’s YouTube Channel
.png)
.png)
