We worked closely with University of Washington leadership to develop a communications campaign from scratch focused on back-to-school COVID-19 safety for students returning to campus this year. From concept to production, we crafted the #ProtectYourPack campaign around individual student stories and their immediate circles of friends, family, and fellow dawgs to inspire good decision making around safety and hygiene. Our process included working with a cohort students to provide insight, feedback, and testing of messaging.
